As the paramount of all football tournaments hit our shores in 2014, our client, Pepsico, tasked us with a campaign to bring football to Pepsi drinkers.
It was not just excitement they were after: it was total engagement, starting the journey with the purchase of a beverage purchase.
And since collecting player sticker and sticker books concerning the world’s greatest football stage always rang a nostalgic reminder to us, WE! decided to recreate a similar experience online for our participants.
Participants would then collect Pepsi player stickers, complete certain sets to win prizes, the ultimate prize being a trip for 2 to anywhere in the world to watch a football team of your choice.
On top of the game, WE! covered bus wraps and on-ground activation at supermarkets where Pepsi was most commonly purchased.