Campaign period: April 2015
With the second Marvel Avengers movie – the Age of Ultron, launching in Singapore in April 2015, Mountain Dew called on WE! to localise a global movie launch collaboration for the Singapore market.
WE! created a microsite where DEW fans could log in to and enter unique Mountain Dew codes found under the bottle caps, be engaged with Avengers content and unlock the Avengers’ powers to win exclusive Avengers: Age of Ultron prizes.
Outside of social boosting and promotion, WE! supported the project with outdoor ATL via bus wrap decals on strategic bus routes and prominent bus stop ads.
Also, at Eng Wah’s latest cinema in Clementi, WE! conceptualised and ran an activation and sampling event where cinema patrons could participate in a specially designed photobooth for Avenger’s: Age of Ultron.