Being the popular gym choice for PMEBs, Fitness First wanted at first an agency to help them manage and sustain the conversation with their audiences on their Facebook page. WE! took to the task and crafted a multitude of content angles for them, including handling a constant flow of customer related queries.
Then, as the global brand moved towards a collective rebranding effort, WE! helped Fitness First craft a Rebranding campaign idea to get the audiences inspired and involved in the whole brand update exercise, as opposed to simply being onlookers as the new brand identity unfolded.
The campaign happened entirely on social to captivate the Facebook audience attention, and included various content posts, a main contest mechanism and suggested ad buys from Facebook for the client to expand the campaign outreach.
Promising to help members Go Further, WE! helped Fitness First communicate the idea and lifestyle of achieving beyond one’s usual goals via this successfully social campaign.