We Run SG
Being the social incumbent of Nike Running Singapore’s Facebook Page, WE! keep the content running with highlights like product launches, to motivational listening and responding, to the highly anticipated annual 10K run that’s We Run SG.
Instead of covering the race like any other event, WE! took on the role of strategising and crafting the We Run SG story based on Nike’s brand moments and runners’ real emotions.
One year, it could be one of us donning a Go Pro video camera to relish the actual race, to capture the race experience from a runner’s perspective. Another year, it could be just that single key photo to bring out the camaderie of running together.
On top of the race day itself, WE! build up the We Run SG stories with content captured from training runs or fringe run activities before the event. Our core goal is clear: To weave a story around the race that’s not merely believable, but authentic and engaging to Nike’s target audiences.