Campaign period: August 2016
Mountain Dew’s first successful collaboration with hit online game, MapleStory began when the two brands worked together very successfully to launch Mountain Dew Singapore’s Facebook page back in 2012.
In 2016, both brands got together once again for a second collaboration, this time with the campaign ‘Power Up Mapler’, featuring both the desktop MapleStorySEA and the mobile Pocket MapleStory games.
Maplers who bought the drink could find unique Maplestory codes under their Mountain Dew bottle cap. Through a Facebook page created by WE!, gamers can enter these codes to win exclusive Mountain Dew inspired MapleStory in-game prizes to use in their Mapling adventure.